Whether you’re a trusted brand, agency, business owner, or you lead a marketing team, connecting with LGBTQ+ consumers has never been more important.
Our work merges cultural insight and strategic depth, helping brands avoid the pitfalls of tokenistic gestures and craft meaningful messages.
Build your confidence as an ally and an inclusive marketer by undertaking one of our small group training sessions.
We offer a range of 1:1 services built around our signature Inclusify Framework to help you create a genuinely inclusive experience for all.
Let us curate a handpicked list of vetted, LGBTQIA+ creatives and suppliers from our network that are perfectly suited to bring your brand to life.
We believe in a strategic, holistic approach to LGBTQ+ inclusion. That's why we've developed a clear and proven methodology that guides our work and delivers tangible results.
No matter where you are on your inclusion journey, TheyConnect can help. Whether you're just starting out or looking to refine your existing strategies, our flexible methodology can be tailored to your specific needs.
TheyConnect's signature Inclusify Framework has been developed to help brands seeking to authentically connect with LGBTQIA+ audiences and beyond.Inclusive marketing extends far beyond tokenistic gestures or surface-level representation. It requires a genuine commitment to understanding, amplifying, and taking action to support marginalised and underrepresented communities.
Our Inclusify Framework is built upon three pillars: Awareness, Amplification, and Action.
By embracing all three pillars of the Inclusify Framework, marketers can create tangible change and support LGBTQIA+ communities through their marketing efforts. It's important to recognise that each pillar is interdependent, and without any one of them, efforts may fall short of being truly authentic and effective.
TheyConnect's Inclusify Framework offers a roadmap for marketers to navigate the complexities of inclusivity with confidence and integrity. By developing awareness, amplifying marginalised voices, and taking concrete actions, brands can forge genuine connections with LGBTQIA+ audiences and beyond, ultimately fostering a more inclusive and equitable society for all. Let's embrace authenticity and make inclusivity a cornerstone of our marketing efforts.
Together, we can build a future where every person feels safe, seen, and celebrated for who they are.
Nothing beats a good old human-to-human conversation. If you've got some questions or ideas you want to run by us, slide into our inbox by filling out this contact form.