Strategy and Consulting

TheyConnect's signature Inclusify Framework has been developed to help brands seeking to authentically connect with LGBTQ+ audiences and beyond.Inclusive marketing extends far beyond tokenistic gestures or surface-level representation. It requires a genuine commitment to understanding, amplifying, and taking action to support marginalised and underrepresented communities.

Our Inclusify Framework is built upon three pillars: Awareness, Amplification, and Action.

• Pillar 1: Awareness
  Awareness serves as the foundation upon which genuine inclusivity is built. It involves educating oneself about the challenges faced by LGBTQ+ communities, particularly within the LGBTQ+ spectrum. This includes undertaking LGBTQ+ inclusion training, critically reviewing past marketing campaigns for blind spots, and understanding the risks associated with ignoring LGBTQIA+ audiences.
• Pillar 2: Amplification
  Amplification is about using one's platform to elevate the voices, perspectives, and experiences of LGBTQ+ communities. This pillar encourages marketers to actively seek out opportunities to connect with LGBTQ+ service providers and talent, and paying them what they're worth. It also involves conducting community consultations to ensure that marketing campaigns are impactful and resonate authentically with the target audience.

• Pillar 3: Action
  Action is where the rubber meets the road. It's about implementing tangible measures within the business to support and uplift LGBTQ+ communities, both internally and externally. This can include implementing new policies and procedures that promote inclusivity, as well as incorporating tactical findings from external inclusivity audits into brand and marketing efforts.

By embracing all three pillars of the Inclusify Framework, marketers can create tangible change and support LGBTQ+ communities through their marketing efforts. It's important to recognise that each pillar is interdependent, and without any one of them, efforts may fall short of being truly authentic and effective.

TheyConnect's Inclusify Framework offers a roadmap for marketers to navigate the complexities of inclusivity with confidence and integrity. By developing awareness, amplifying marginalised voices, and taking concrete actions, brands can forge genuine connections with LGBTQ+ audiences and beyond, ultimately fostering a more inclusive and equitable society for all. Let's embrace authenticity and make inclusivity a cornerstone of our marketing efforts.

Together, we can build a future where every person feels safe, seen, and celebrated for who they are.