Capability Training

LGBTQ+ Inclusion Training, Workshops and Resources

TheyConnect's LGBTQ+ Capability Training is designed and delivered by marketers for marketers, drawing upon the lived experiences of LGBTQ+ people across Australia.

"This was the most impactful 2 hours I've spent all year. I've always considered myself an ally, but I'm blown away with how much I still learned"

Trainings and Workshops:

A blurred photo of a large conference room with rows of people sitting facing away from the camera. At the far end of the room is a presenter on a stage.

LGBTQIA+ Fundamentals For Marketers

Level: Beginner

Learning Outcomes:

  • Understand sex, gender and sexuality
  • Apply inclusive language in your marketing
  • Avoid tokenism and embrace authentic representation
  • Build your confidence as an inclusive marketer
  • Distinguish between stereotypes and segmentation
  • Strengthen your brand with tactics that support LGBTQIA+ communities
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Two people standing with their backs against each other, smiling for the camera. One person has a bright red dress and a black beard. The other person is wearing a black leather jacket, with a shaved head and wearing red lipstick.

The Inclusify Framework Workshop

Level:
Moderate

Learning Outcomes:

  • Grasp the fundamentals of LGBTQIA+ inclusion
  • Determine whether your marketing is genuinely inclusive
  • Identify and address your inclusion gaps
  • Build your team’s confidence as inclusive marketers
  • Strengthen your brand with tactics and strategies that support LGBTQIA+ communities
  • Avoid the pitfalls of tokenistic marketing
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A photo of a desk with three stacks of colourful post-it notes, and two hands resting on the desk. One hand is pointing towards the post-it notes.

Pride Tolerance Compass™ Workshop

Level:
Advanced

Learning Outcomes:

  • Uncover your unique Pride Tolerance Score based on your brand's community capital and inclusion appetite.
  • Identify opportunities for more authentic engagement
  • Expand your team's confidence as inclusive marketers
  • Foster internal alignment around LGBTQ+ inclusion and advocacy.
  • Unlock future growth opportunities
COMING 2025

My story...

I was still living in the closet when I started my first business.

In my late teens, I became a photographer, tasked with documenting weddings and love stories. My mentor at the time taught me how to turn away LGBTQ+ couples who wanted to hire me, fearing they'd reflect badly on my brand.

It took years of unlearning to realise the harm that this had caused. But it was also pivotal in shaping the direction my career - a career that celebrates all humans, no matter who they love or how they identify.

Coming out as non-binary freed me from the social expectations of masculinity in business, allowing me to embrace my full self.  Being genderqueer has opened incredible doors and helped me build a company that feels purposeful and sustainable.

Today, I deliver a myriad of services, including inclusive marketing consulting, allyship training and public speaking. With 10+ years of business experience, I provide industry-leading resources and training that eliminate discrimination and empower business leaders to be more confident allies.

"You'll be met with kindness and love..."

"If you want to be more LGBTQ+ inclusive you need to work with someone whose lived experience has given them deep knowledge and insight into how we can create change. This person is Hank!

I felt welcomed to say or ask anything I needed because they invited me into a safe space. You'll be met with kindness and love, and also a bank of practical ideas for changing up what you do in your business to be more inclusive."

- Kim McClelland, Owner of Dear Henri

Why choose TheyConnect:

  • Expert-led:

    Our capability training and is facilitated by experienced LGBTQ+ advocates and marketing professionals.
  • The Inclusify Framework:

    Everything we do (and teach) is rooted in our signature Inclusify Framework; the only framework designed to ensure authentic LGBTQ+ inclusion across every brand touchpoint.
  • Interactive and Actionable:

    We use a variety of methods to keep participants engaged and ensure the learning sticks, while walking away with practical tools and tips to implement immediately,

Looking to upskill your marketing team??

Get in touch to discuss how we can work together to transform your approach to inclusive marketing.
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