SXSW Sydney Proposal: TheyConnect & Sydney Mardi Gras

Introducing... Beyond Rainbow-Washing: Authentic LGBTQIA+ Representation in Marketing

With 1 in 3 Gen Z individuals identifying as LGBTQIA+, the future of marketing faces a pivotal shift. Beyond Rainbow-washing: Authentic LGBTQIA+ Representation in Marketing dives into the heart of inclusive branding, with a spotlight on LGBTQIA+ communities, and the marketers that are successfully connecting with them.

Hear from Mardi Gras marketing lead, Jake Troncone, Oreo Senior Brand Lindelle Smith, and Pride @ TikTok President, Thomas Grainger. Moderated by TheyConnect’s Hank Paul.

‍

Attendees will gain insights into:

• Oreo’s 2024 Mardi Gras campaign and its impact.
• Strategies for integrating authentic LGBTQIA+ representation across marketing and customer experience.
• Navigating challenges and opportunities for modern brands to stay relevant in an evolving conversation. 

Featuring an expert panel of marketers, we have the chance to host an important discussion around how brands can authentically connect with LGBTQIA+ audiences without feeling awkward or tokenistic.

Your Voice Matters

The SXSW Conference program is determined by the public. That means you! Please support our panel by casting a vote - it will only take 2 minutes of your time. Link is here: https://submission.sxswsydney.com/

Follow the link, create an account, search "Beyond Rainbow-Washing" and vote for our session! Voting closes on April 22nd.

‍